LickiMat Tuff Soother Purple 20cm

Turn a little food into a rewarding licking activity with the LickiMat Tuff Soother in Purple. Its raised brush-tip texture holds soft spreads, purées, dog-friendly gravy and wet food, encouraging your dog to work at their reward and enjoy treats more slowly.

The food-safe TPR surface is bonded to a rigid polypropylene base for added durability. This tougher design offers a practical option for puppies and dogs who need a sturdier feeding mat, while the textured surface adds variety to their daily enrichment routine.

Key features

• Soother raised brush-tip pattern for soft foods and spreads.
• Rigid base provides extra strength and chew resistance.
• Encourages focused licking and extends treat time.
• Dishwasher safe for easy everyday cleaning.
• Freezer safe and microwave friendly.

Product details

• Colour: Purple, with a grey textured surface.
• Size: 20 × 20cm.
• Material: human-grade, food-safe thermoplastic rubber (TPR) bonded to a polypropylene (PP) base.
• Suitable for dogs of all sizes, including puppies, with supervision.

How to use

Spread a thin layer of suitable soft food across the surface and place on a flat surface. Introduce gradually and supervise throughout. Freeze suitable fillings for a longer licking activity. Include treats within your dog’s daily food allowance and always provide fresh drinking water.

Although tougher than a flexible classic mat, this is a feeding accessory, not a chew toy. It is not indestructible. Check regularly and remove if damaged or if your dog starts chewing it.

Care instructions

Wash thoroughly after each use and allow to dry fully before storing or refilling. Dishwasher safe, freezer safe and microwave friendly.

Amy’s tip

Try a thin layer of LickiMat Peanut Butter 4Dogs. For a different feeding challenge, see the square-pocket LickiMat Tuff Playdate, or explore our enrichment toys and games.