Privacy policy

Last updated: 22 September 2026

Amy’s Pet Supplies Ltd, trading as Amy’s Pet Supplies (“we”, “us” or “our”), is the data controller for the personal information described in this policy. This policy explains what information we collect when you visit amyspetsupplies.co.uk, shop with us, book a service or course, sign up for marketing, or contact us, and how we use and protect it.

CONTACT DETAILS

Amy’s Pet Supplies Ltd
Unit 4, Blake House Craft Centre
Blake End
Braintree, Essex CM77 6SH
United Kingdom

Email: hello@amyspetsupplies.co.uk
Telephone: 07794 204889

PERSONAL INFORMATION WE COLLECT

Depending on how you use our website or shop, we may collect:

• Identity and contact information, including your name, billing and delivery address, email address and telephone number.

• Order and transaction information, including the products or services purchased, order history, delivery information, returns and refunds. Payments are processed securely by our payment providers; we do not receive or store your full payment-card details.

• Account and customer-service information, including account details, messages, enquiries, reviews and information you provide when asking for product guidance or support.

• Marketing preferences, including whether you have chosen to receive email or text communications and how you interact with them.

• Technical and usage information, including your IP address, browser and device information, cookie identifiers, pages and products viewed, referring pages and interactions with our website.

HOW WE COLLECT INFORMATION

We collect information directly from you when you place an order, create an account, book a course or service, subscribe to marketing, leave a review or contact us.

We also collect limited technical and usage information automatically through cookies and similar technologies. Some information is provided to us by service providers involved in payments, delivery, website operation, fraud prevention, analytics and advertising.

HOW AND WHY WE USE YOUR INFORMATION

We use personal information only where we have a lawful basis:

• Contract: to take payment, process and deliver orders, arrange collection, provide booked services or courses, manage returns and refunds, and provide customer support.

• Legal obligation: to keep tax and accounting records, meet consumer-law requirements, respond to lawful requests and comply with other legal duties.

• Legitimate interests: to operate and improve our business and website, protect accounts and transactions, prevent fraud, answer enquiries, understand business performance and invite genuine customers to provide feedback. We consider and balance these interests against your rights.

• Consent: where required for non-essential cookies, personalised advertising, and email or text marketing. You can withdraw your consent at any time.

Where permitted by law, we may contact existing customers about similar products or services. Every marketing message will provide a straightforward way to opt out.

WHO WE SHARE INFORMATION WITH

We share only the information reasonably needed with trusted organisations that help us run the business, including:

• Shopify, which hosts and powers our online store;

• payment processors and fraud-prevention providers;

• delivery companies, collection services, and suppliers or fulfilment partners that send selected Blake’s Luxury Pet Food orders directly to customers;

• email, customer-review, website-support, analytics and advertising providers, where permitted and subject to your cookie or marketing choices;

• professional advisers such as accountants, insurers and legal advisers; and

• regulators, courts, law-enforcement bodies or other authorities where disclosure is required by law.

We do not sell your personal information.

INTERNATIONAL TRANSFERS

Some of our service providers, including Shopify and other technology providers, may process information outside the United Kingdom. Where this happens, we rely on appropriate safeguards recognised by UK data-protection law, such as an adequacy decision or approved contractual protections.

HOW LONG WE KEEP INFORMATION

We keep personal information only for as long as it is needed for the purpose for which it was collected and to meet legal, tax, accounting, fraud-prevention and dispute-resolution requirements.

In general:

• Order, payment and accounting records are normally retained for up to six years after the relevant financial year, or longer where the law requires.

• Customer-service, return and complaint records are normally kept for up to two years after the matter is resolved, unless they are needed for a legal claim.

• Account information is kept while the account remains active and for a reasonable period afterwards.

• Marketing information is kept until you unsubscribe, withdraw your consent, or it is no longer needed, with preferences reviewed periodically.

• Cookie and analytics information is retained according to the lifespan stated by the relevant provider and your cookie choices.

COOKIES

Our website uses cookies and similar technologies that are necessary for features such as the basket, checkout, account security and site preferences.

With your permission, we may also use analytics, advertising and social-media cookies to understand website use and improve our marketing. You can manage non-essential cookies through the cookie controls on the website and through your browser settings. Blocking necessary cookies may prevent parts of the website from working correctly.

YOUR RIGHTS

Subject to the circumstances and applicable law, you may have the right to:

• ask for access to your personal information;

• ask us to correct inaccurate or incomplete information;

• ask us to erase information;

• ask us to restrict how information is used;

• object to certain processing, including direct marketing;

• receive certain information in a portable format; and

• withdraw your consent at any time where processing is based on consent.

These rights are not absolute, and we may need to retain some information to meet legal obligations.

To exercise a right, email hello@amyspetsupplies.co.uk. We may need to verify your identity before responding.

AUTOMATED CHECKS

We do not make decisions about you solely by automated means that have a legal or similarly significant effect. Shopify and payment providers may use limited automated checks to identify potentially fraudulent or unsafe transactions.

CHILDREN

Our website is not directed at children, and we do not knowingly collect personal information from a child without appropriate parent or guardian involvement. Please contact us if you believe a child has provided information to us inappropriately.

COMPLAINTS

Please contact us first if you have a concern so we can try to resolve it.

You also have the right to complain to the Information Commissioner’s Office, the UK data-protection regulator:

https://ico.org.uk/make-a-complaint/

CHANGES TO THIS POLICY

We may update this policy when our practices, service providers or legal obligations change. The latest version will always be published on this page with its updated date.